In the most recent edition of their producer newsletter, Focus News, UnitedHealthcare has provided some outstanding resources to their agents who are working to generate Dual Eligible SNP. As you know, Dual Eligible’s can enroll into Medicare Advantage & Prescription Drug Plans at any time using a Special Election Period (SEP). Many agents focus on writing these types of consumers to ensure year-round income from Medicare Advantage sales.
The first item, 2012 - UHC - Tips for Identifying Dual Eligible Consumers (35), is a fantastic tool to assist agents in not only recognizing Dual Eligibles, but also being able to determine what level of Medicaid they may be receiving. This has always been a tricky item for agents, as many individuals don’t walk around saying to themselves, “I’m a Qualified Medicare Beneficiary (QMB).” With self-identification being less than ideal, this tool will help agents ask the right questions to ascertain whether someone is eligible for an SNP.
The second item, 2012 - UHC - Dual SNP Field Marketing Resource Guide (26), gives agents a walk-through of all of the tools and resources that are available to help them find and educate prospects for the Dual Eligible SNP. Included is a guide to the UnitedHealthcare re-branding strategy, instructions on how to login & produce marketing materials on the Agent Toolkit, and a number of outstanding items.
If you haven’t ever written Dual Eligible SNP before, you may want to check out a webinar we did last year on SNP’s and how they work. You can access that in our Webinar Archive.